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Definition of "Addressable TV Advertising" |
Addressable TV advertising technologies enable advertisers to selectively segment TV audiences and serve different ads or ad pods groups of ads within a common program or navigation screen. Segmentation can occur at geographic, demographic, behavioral and self-selected individual household levels, through cable, satellite and Internet Protocol television delivery systems and set-top boxes. / Burst transmission that combines a very high data signaling rate with very short transmission times - that is, the message is compressed. This is popular with the military and spies, who both wish to minimize the chance of their radio transmissions being detected, that is Low probability of intercept and Low probability of recognition . |
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