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Definition of "E Commerce" |
A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. E commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business. It can be thought of as a more advanced form of mail-order purchasing through a catalog. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets. |
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