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What do you do when a client wants a reverse ad?
Explain that reverse type is harder to read in large quantities.
I would suggest that the copy be kept to a minimum of under several paragraphs and that a heaver than normal, sans serif font be used for all type below 14 pt. And avoid thin script styles at any size.
I would suggest that the copy be kept to a minimum of under several paragraphs and that a heaver than normal, sans serif font be used for all type below 14 pt. And avoid thin script styles at any size.